The collaborative power of W Sound, featuring Colombian streamer and artist WestCOL, alongside global music sensation Myke Towers and acclaimed producer Ovy on The Drums, has propelled their latest track, "5 Estrellas (W Sound 23)," to the pinnacle of two major Billboard charts. The infectious anthem has officially claimed the No. 1 spot on both the Latin Airplay and Latin Rhythm Airplay charts for the week dated July 18, marking a significant career milestone for the artists involved and a testament to the growing global reach of Latin urban music.
The track’s ascent to the top of the Latin Airplay chart represents a substantial climb from its previous position at No. 4, showcasing a powerful surge in radio support across the United States. Simultaneously, "5 Estrellas" is holding strong for a second consecutive week at the summit of the Latin Rhythm Airplay chart, further solidifying its status as a dominant force in the contemporary Latin music landscape. Released on February 4th via the reputable labels Big Ligas, King OVY, and Warner Latina, the song has resonated deeply with audiences, demonstrating a masterful fusion of distinct artistic energies.
A Collaborative Journey to the Top
"5 Estrellas" is the latest offering from W Sound, a dynamic creative project spearheaded by Luis Fernando Villa Álvarez, widely known as WestCOL, a prominent Colombian streamer, songwriter, and producer, in partnership with the Grammy-winning producer Ovy on The Drums. This collaboration represents a strategic convergence of talent, aiming to push the boundaries of Latin urban music. While W Sound had previously charted on Latin Airplay, reaching No. 24 in August 2025 with "La Plena (W Sound 05)" featuring Beéle, the addition of Puerto Rican superstar Myke Towers to "5 Estrellas" has proven to be the catalyst for their first No. 1 achievement on Billboard charts in the United States.
WestCOL, expressing his elation, shared his perspective on this monumental achievement: "We didn’t miss in the U.S. music market either, our first-ever No. 1 on Billboard’s Latin Airplay and Latin Rhythm Airplay charts. I’m incredibly grateful to the fans, and to Ovy and Myke for believing in this project. We’re just getting started." His words underscore a deep sense of appreciation for the fans’ unwavering support and the collaborative spirit that fueled the song’s success.
The track’s dominance is further evidenced by its impressive performance metrics. "5 Estrellas (W Sound 23)" reached No. 1 on Latin Airplay just one week after topping Latin Rhythm Airplay. This swift ascent was significantly boosted by a 15% increase in audience impressions, accumulating 7 million impressions in the U.S. during the July 3-9 tracking week, according to data provided by Luminate. This surge highlights the song’s broad appeal and its ability to capture the attention of radio programmers and listeners alike.
Ovy on The Drums, a pivotal figure in shaping the sound of modern reggaeton and Latin trap, echoed WestCOL’s sentiments, emphasizing the project’s overarching vision. "Seeing W Sound reach its first No. 1 on both Billboard’s Latin Airplay and Latin Rhythm Airplay charts is a huge milestone for all of us," he stated. "From day one, the vision has been to create records that connect across borders and cultures. I’m grateful to WestCOL, Myke, our entire team, and most importantly the fans for making this possible. This is another step forward, and we’re excited for everything that’s still to come." His statement points to a deliberate strategy of creating music with universal appeal, transcending geographical and cultural barriers.
Myke Towers, a consistent hitmaker in the Latin urban scene, expressed his satisfaction with the song’s reception. "It’s always special to see a song connect with people like this," Towers remarked. "I’m thankful to W Sound, Ovy, everyone who was part of this record, and especially to the fans and radio stations that continue supporting my music. Every No. 1 means a lot, and it motivates me to keep raising the bar." His sentiment reflects the dedication and drive that have cemented his position as one of the genre’s most influential artists.
A Look at the Artists’ Chart Histories
This chart-topping achievement signifies a significant moment in the careers of all three artists. For WestCOL, "5 Estrellas" marks his first No. 1 on Latin Airplay under the W Sound banner, representing a crucial breakthrough onto U.S. Latin radio after initially building a substantial following in the digital and streaming spheres. This success comes despite past controversies surrounding the Colombian personality due to offensive public remarks that previously sparked considerable backlash online. His ability to navigate such challenges and still achieve mainstream chart success speaks to his resilience and the broad appeal of his musical endeavors.
Ovy on The Drums is no stranger to chart success. "5 Estrellas" represents his second No. 1 as a billed artist on the Latin Airplay chart, following his previous collaboration on "Enemigos" with Ozuna and Beéle, which held the top spot for one week in April. As a producer, Ovy on The Drums’ influence is even more profound, boasting his 14th career leader on Latin Airplay. His production credits include some of the genre’s most iconic hits, such as Karol G and Nicki Minaj’s "Tusa," which topped the chart in 2020, underscoring his consistent ability to craft chart-topping records.
Myke Towers continues to solidify his status as a Latin music powerhouse. "5 Estrellas" marks his 17th career No. 1 on the Latin Airplay chart, demonstrating his enduring popularity and consistent output of hit singles. His previous No. 1 hit, "Tengo Celos," reached the summit last November, showcasing his sustained presence at the forefront of the genre.
Broader Impact and Chart Performance
The success of "5 Estrellas" extends beyond the airplay charts. The track has also reached a new peak on the Billboard Hot Latin Songs chart, which incorporates a blend of streaming, radio airplay, and digital sales. Thanks to its robust radio performance, the song has advanced 27-21 on the Hot Latin Songs chart, indicating a strong, multi-faceted appeal that resonates across various consumption methods. This broader chart performance suggests a lasting impact and a growing fanbase for the W Sound project and its collaborators.
The implications of this achievement are significant for the Latin music industry. It highlights the continued dominance of urban Latin genres on mainstream charts and underscores the power of strategic collaborations between artists from different facets of the music ecosystem – from streaming and digital platforms to traditional radio. The success of W Sound, a project that bridges the gap between digital influence and musical artistry, serves as a potential blueprint for future ventures in the rapidly evolving music landscape.
The continued rise of artists like WestCOL, who have leveraged digital platforms to build a global following, and their subsequent success on traditional charts like Billboard’s Latin Airplay, demonstrates a powerful shift in how music is discovered and consumed. It also emphasizes the increasing importance of producers like Ovy on The Drums, whose sonic innovations are crucial in shaping the sound of contemporary Latin music. The synergy between these elements has clearly created a winning formula with "5 Estrellas."
Looking Ahead
The sustained momentum of "5 Estrellas" suggests that this collaboration is more than just a fleeting hit; it represents a significant step forward for W Sound and its constituent artists. With their first major U.S. chart-toppers in hand, the collective is poised for continued growth and influence within the Latin music industry. The "just getting started" sentiment expressed by WestCOL and Ovy on The Drums suggests that audiences can anticipate more innovative and impactful music from this powerhouse trio in the future. The ongoing success of "5 Estrellas" is a clear indicator that the fusion of streaming prowess, top-tier production, and electrifying vocal performances is a winning combination that continues to captivate global audiences and dominate the charts.