Arirang: BTS Navigates Shifting Tides with "Swim"
BTS has consistently embodied a relentless forward momentum throughout their career, a trajectory marked by their debut track "No More Dream" in 2013 and reiterated in anthems like "Run BTS," which celebrated their enduring resilience. However, their latest single, "Swim," from the album Arirang, presents a deliberate deceleration, a sonic exploration that elicits both positive attributes and points of contention. The track offers a mellow, easy-listening experience, anchored by a swaying melody and smooth vocal delivery. Its simplicity is further amplified by an accessible, all-English hook, "Swim, swim / Water falling off your skin," designed for immediate digestion and easy recall throughout the day.
A Shift in Pace and Perspective
Thematically, "Swim" introduces a new narrative for the global phenomenon. Unlike their previous works that often emphasized relentless pursuit and overcoming obstacles, this single delves into a more introspective space. The lyrics suggest a plea for a return, a yearning for someone to come back, yet with a peculiar detachment from the urgency of time. As J-Hope articulates in his verse, "Under here, we don’t chase the time," a sentiment that resonates with a group that achieved global superstardom six years after their debut. This perceived liberation from constant forward pressure could be interpreted as a welcome respite. Metaphorically, swimming itself suggests a full-body engagement that allows for introspection, a shutting out of external noise, and a focus on the rhythm of breath and motion.
Critiques and Controversies Surrounding "Swim"
Despite these contemplative elements, "Swim" has faced significant criticism, particularly concerning its composition and thematic direction. A primary point of contention is the song’s entirely English lyrical content. This choice has been met with disappointment by some fans who anticipated Arirang to signify a return to the group’s Korean roots, a sentiment often associated with their earlier discography. While the article acknowledges that artistic language choice is a personal prerogative, especially for artists not fluent in the language they adopt, the English lyrics in "Swim" become more problematic when examined in conjunction with other aspects of the release.
Further complicating matters is the context of the album’s creation. Arirang was conceived during a two-month songwriting camp in Los Angeles, involving a constellation of renowned Western producers and songwriters, including Ryan Tedder, Diplo, Tyler Spry, El Guincho, and JPEGMAFIA. The presence of these influential figures, coupled with a reportedly Western pop music-centric environment, raises questions about the album’s promised "return to roots." The article poses a critical question: Who are BTS and their agency, Hybe, aiming to connect with through this lead single? The sheer number of external collaborators on "Swim"—nine individuals in addition to the BTS members, with RM being the only group member credited for lyric writing—invokes parallels to previous criticisms regarding an overabundance of creative input, as seen with the album Map of the Soul: 7.

Production and Visual Disconnect
From a production standpoint, "Swim" is described as one of BTS’s less impactful title tracks. While subtle string arrangements in the final chorus offer a textural shift, the persistent sharp percussive elements are noted to detract from the softness of the vocals. This is further exacerbated by harsh vocal processing, which reportedly diminishes the distinct timbres of the members’ voices. This sonic sharpness, a recurring motif in BTS’s recent albums, fails to immediately evoke the signature "BTS sound" for many listeners.
The accompanying music video, directed by Tanu Muino and filmed off the coast of Portugal, is visually striking, lending a cinematic quality to the narrative of a sea adventure. However, this initial impression is described as fleeting, mirroring the song’s perceived superficiality. The MV has drawn comparisons to an extended perfume commercial, a critique that highlights a perceived lack of substance.
The Central Role of Lili Reinhart and Cultural Representation
A significant point of discussion within the article is the prominent inclusion of American actress Lili Reinhart. Her character serves as a narrative bridge, time-traveling between the present and BTS’s maritime journey. Reinhart’s presence as the central figure in a comeback that has been years in the making has led to speculation about Big Hit Music’s target audience and their approach to cultural representation. While it’s argued that an "outsider" perspective could be intended to guide viewers into a new narrative, the choice of a white actress to embody this role has been questioned, particularly in relation to the album’s purported celebration of Korean heritage.
Reinhart’s character navigates the ship with a blend of wonder and familiarity, experiencing echoes of the past and glimpses of the present. She encounters BTS members like V and Jin, suggesting an ethereal connection rather than direct interaction. This narrative choice, coupled with the visual aesthetics, has prompted a deeper examination of the MV’s underlying message.
Underlying Themes of "Arirang" and Enduring Legacy
Despite the critiques, the article identifies subtle layers within "Swim" and its MV that hint at deeper meanings, particularly concerning the traditional Korean folk song "Arirang." An animated trailer for Arirang drew inspiration from seven Korean students who attended Howard University, a Historically Black College and University (HBCU), and became instrumental in the first known recording of "Arirang" in 1896. This historical context underscores the song’s enduring legacy and its significance as a cultural touchstone.

A poignant lyric delivered by V, Jungkook, and Jin—"I could spend my lifetime watching you"—evokes a profound sense of sadness and longing. The extended note on "watching" suggests an uncrossable distance, possibly alluding to the members’ separation or their hiatus from creating music as a full group. This yearning to connect, to be seen and acknowledged, resonates with the challenges of maintaining human-to-human connection amidst physical distance and demanding careers.
Decoding the Symbolism and Hidden Messages
Further analysis reveals symbolic elements within the MV that connect to the "Arirang" tradition. Jungkook’s steady hand on the ship’s wheel, his gaze fixed on the horizon, and the quick shot paired with Jimin’s declaration "I just wanna dive" emphasize the group’s readiness to embrace future endeavors, a concept further reinforced by the German word "voraus" (meaning "ahead").
A classic BTS element—a note in Morse code—adds another layer of intrigue. Jin hands RM a slip of paper in the captain’s cabin, revealing the word "NORMAL," a nod to another track on the album that explores the pressures of daily life and challenges societal definitions of normalcy. This inclusion invites listeners to question their own perceptions and experiences.
The MV’s visual narrative continues to explore the theme of visibility and presence. Reinhart runs through frozen members, who appear as ephemeral memories rather than tangible individuals. While Reinhart returns to her present, seemingly transformed, the article posits that BTS’s story, imbued with the spirit of "Arirang," can now resonate more profoundly.
The opening sequence of the MV depicts the members preparing the "S.S. Arirang," hoisting sails, and setting a course. The latter half shows them bracing for challenges, working together to navigate rough seas, culminating in a unified vision for their future. This imagery reinforces their collective spirit and unwavering determination.

The Enduring Power of "Arirang" and the Quest for Depth
"Arirang" is presented as a folk song that has transcended time and generations, a powerful symbol of culture and connection. While "Swim" incorporates elements of this enduring legacy, the article contends that it falls short of being a truly worthy herald for BTS’s highly anticipated comeback. The repeated refrain, "I just wanna dive," is questioned for its lack of inherent depth or risk, leaving the listener searching for the substance promised by such a declaration.
The MV itself is critiqued for its indecisiveness regarding its central thesis. The ambiguity as to whether it prioritizes telling BTS’s story or framing it through the limited perspective of an outsider raises questions about its ultimate impact. The article suggests that this cautious approach, aimed at capturing a broad audience, might inadvertently lead to a diminished connection.
In conclusion, "Swim" represents a deliberate departure from BTS’s established sonic and thematic patterns. While offering moments of melodic respite and hinting at deeper cultural connections, the track and its accompanying visual narrative have sparked considerable debate regarding artistic direction, cultural representation, and the balance between commercial appeal and authentic artistic expression. The enduring spirit of "Arirang" continues to be a guiding force, but its full integration into BTS’s narrative in "Swim" remains a subject of ongoing interpretation and critical assessment.