BLACKPINK’s Jisoo and Zayn Malik’s "Eyes Closed" Music Video Surpasses 100 Million Views on YouTube

SEOUL, South Korea – The highly anticipated music video for "EYES CLOSED," the captivating duet between BLACKPINK’s global sensation Jisoo and former One Direction member Zayn Malik, has officially soared past the 100 million view mark on YouTube. The milestone was achieved on April 22nd, at approximately 8:59 PM KST, underscoring the immense international appeal of both artists and the magnetic allure of their collaborative project.

This significant achievement marks another feather in Jisoo’s already illustrious solo cap, solidifying her status as a formidable force in the global music industry. "EYES CLOSED" now joins her previous solo endeavors, "FLOWER" and "EARTHQUAKE," in reaching this coveted viewership threshold, a testament to her consistent ability to connect with audiences worldwide. The collaboration with Zayn Malik, a celebrated artist in his own right, has undoubtedly amplified the reach and impact of the track, drawing in fans from both BLACKPINK’s dedicated fandom, BLINK, and Zayn’s substantial global fanbase.

The music video, released on October 10, 2025, at 1:00 PM KST, reached this monumental figure in just over six months and 12 days. This rapid ascent to 100 million views speaks volumes about the immediate and sustained engagement the visual accompaniment has garnered. The timing of the release, a prime slot for global music launches, likely contributed to its initial traction, while the quality of the production and the artists’ chemistry have ensured its enduring popularity.

A Symphony of Global Talent: The Genesis of "EYES CLOSED"

The collaboration between Jisoo and Zayn Malik for "EYES CLOSED" was a much-discussed event within the music sphere, symbolizing a powerful convergence of K-Pop and Western pop music royalty. Jisoo, a member of the world-renowned girl group BLACKPINK, has consistently broken barriers and set new records, both with her group and as a solo artist. Her individual releases have been met with critical acclaim and commercial success, showcasing her versatile artistry and captivating stage presence.

Zayn Malik, who rose to international fame as a member of the boy band One Direction before embarking on a successful solo career, has established himself as a global pop icon. His distinctive vocal style and contemporary R&B-infused music have resonated with a vast audience, making him a sought-after collaborator. The pairing of these two artists was seen as a strategic move, designed to tap into diverse markets and appeal to a broad spectrum of music enthusiasts.

The production of "EYES CLOSED" likely involved extensive planning and creative input from both artists and their respective teams. The concept and visual direction of the music video would have been crucial in translating the song’s emotional depth and artistic intent to the screen. The decision to release the music video on YouTube, the world’s largest video-sharing platform, was a logical choice to maximize global accessibility and viewership.

The Journey to 100 Million: A Timeline of Success

The release of "EYES CLOSED" on October 10, 2025, was met with immediate enthusiasm. Initial view counts on YouTube likely reflected a surge of anticipation from dedicated fanbases eager to witness this cross-cultural collaboration. The song’s release was preceded by a period of promotional activity, including teasers and behind-the-scenes glimpses, which would have amplified the excitement leading up to the official launch.

Within the first 24 hours of its release, the music video would have garnered millions of views, a common trend for high-profile releases from artists of Jisoo and Zayn’s caliber. This initial burst of activity is often driven by fervent fan engagement, with fans streaming the video repeatedly to contribute to early milestones.

As the weeks and months progressed, "EYES CLOSED" continued to maintain a strong viewership, a sign of its organic appeal beyond the initial fan frenzy. The song’s melodic composition, lyrical themes, and the visual storytelling within the music video likely contributed to its sustained popularity. Factors such as radio airplay, inclusion in popular playlists, and positive media coverage would have also played a role in its steady climb towards the 100 million view mark.

The achievement of 100 million views typically takes a few months for most music videos, depending on the artist’s popularity and the song’s reception. For "EYES CLOSED" to reach this milestone in just over six months indicates a robust and consistent audience engagement. This sustained interest suggests that the song has resonated with a wider audience than just the core fanbases, potentially attracting new listeners who discovered the track through its widespread appeal.

A Triumphant Solo Career: Jisoo’s Continued Dominance

This latest milestone further solidifies Jisoo’s impressive trajectory as a solo artist. Her debut solo single album, "ME," released in March 2023, featured the title track "FLOWER," which became an instant global hit. "FLOWER" itself achieved remarkable success, including breaking records for the fastest K-pop music video to reach 100 million views in 2023. The song’s unique concept, elegant choreography, and Jisoo’s captivating performance were widely praised, contributing to its massive international appeal.

Following the success of "FLOWER," Jisoo released "EARTHQUAKE," another track that showcased her artistic depth and versatility. The music video for "EARTHQUAKE" also surpassed 100 million views, demonstrating that her solo appeal extends beyond a single hit. The consistent success of her solo music videos highlights her ability to command attention and captivate audiences as an individual artist, independent of BLACKPINK’s collective might.

The fact that "EYES CLOSED" has now joined this elite group of 100 million view music videos is a significant achievement, particularly given it is a collaboration. It speaks to the synergy between Jisoo and Zayn Malik and their collective ability to create content that resonates universally. This success also provides valuable insights into the evolving landscape of global music consumption, where cross-cultural collaborations are increasingly becoming a driving force for international success.

Data-Driven Success: Understanding the Metrics

Reaching 100 million views on YouTube is a significant metric in the music industry, reflecting substantial global reach and audience engagement. This figure is not merely a number; it represents millions of individual viewers who have actively sought out and consumed the content. For "EYES CLOSED," this means that the music video has been played approximately 100 million times across various devices and regions.

The YouTube platform provides detailed analytics that track viewership trends, audience demographics, and engagement patterns. While specific data for "EYES CLOSED" is proprietary, general trends for music videos of this magnitude indicate a diverse audience. This typically includes a significant portion of viewers from North America, Europe, and Asia, with a strong presence of younger demographics who are active on digital platforms.

The average view duration is another crucial metric. A longer average view duration suggests that viewers are not only clicking on the video but are also staying engaged with the content throughout its entirety. This is often a result of compelling visuals, captivating music, and effective storytelling. The sustained popularity of "EYES CLOSED" suggests a high average view duration, indicating that the video successfully holds the attention of its viewers.

Furthermore, the rate at which a music video accumulates views can provide insights into its virality and the effectiveness of promotional strategies. The speed at which "EYES CLOSED" reached 100 million views, just over six months, places it among highly successful music video releases. This rapid accumulation of views is often fueled by organic sharing, social media buzz, and the active participation of fan communities.

Industry Reactions and Fan Celebrations

While official statements from the artists or their respective agencies regarding the 100 million view milestone for "EYES CLOSED" may not have been immediately released at the time of reporting, the sentiment within the music industry and among fans is overwhelmingly celebratory. Music news outlets and entertainment publications are likely to have highlighted this achievement, recognizing the significance of a cross-cultural collaboration reaching such a broad audience.

For Jisoo, this success further solidifies her position as a global solo artist, demonstrating her ability to command attention and achieve remarkable feats independently. For Zayn Malik, it represents another successful venture in his ongoing solo career, showcasing his continued relevance and appeal in the international music scene.

Fans of both artists have undoubtedly expressed their joy and pride across social media platforms. Hashtags related to "EYES CLOSED," Jisoo, and Zayn Malik would have trended on platforms like X (formerly Twitter) and Instagram, with fans sharing congratulatory messages, fan art, and personal reactions to the music video’s success. The shared celebration across fanbases highlights the positive impact of this collaboration and the mutual respect between the artists’ followers.

Broader Implications and Future Prospects

The success of "EYES CLOSED" carries broader implications for the global music industry. It reinforces the power of cross-genre and cross-cultural collaborations in breaking down geographical and cultural barriers. As streaming platforms continue to democratize music access, artists from diverse backgrounds can find a global audience, leading to more innovative and impactful collaborations.

For Jisoo, this achievement further strengthens her global brand and opens up new avenues for future projects. Her continued success as a solo artist, coupled with her role in BLACKPINK, positions her as a dominant figure in the entertainment world. This could lead to more international collaborations, acting opportunities, and endorsements, further expanding her influence.

Similarly, for Zayn Malik, the collaboration with a K-Pop superstar like Jisoo demonstrates his willingness to explore new musical territories and engage with diverse fanbases. This could pave the way for future collaborations with artists from different musical traditions, further diversifying his artistic portfolio.

The sustained popularity of "EYES CLOSED" also underscores the enduring appeal of well-produced music videos that offer compelling visual storytelling. In an era where short-form content often dominates, the ability of a music video to capture and retain audience attention for several minutes is a testament to its quality and artistic merit.

As "EYES CLOSED" continues to be streamed and enjoyed by audiences worldwide, its 100 million view milestone serves as a powerful indicator of the global reach and impact of K-Pop and Western pop music when they converge. It is a celebration of artistic synergy, fan dedication, and the universal language of music that transcends borders.

Fans can continue to enjoy the visual masterpiece by revisiting the music video for "EYES CLOSED" on YouTube, further contributing to its legacy and celebrating the remarkable achievement of Jisoo and Zayn Malik.