conduct

The global phenomenon of K-pop is built upon a foundation of unprecedented fan engagement, a symbiotic relationship where the success of an artist is inextricably linked to the fervor of their domestic and international supporters. On one hand, this devotion manifests in remarkable displays of altruism; fans frequently organize elaborate charity projects, donate thousands of ... Read more

ZEROBASEONE member Gunwook is currently at the center of a burgeoning controversy, facing accusations of unprofessionalism and a "bad attitude" that have recently escalated following the surfacing of new video evidence from his duties as an MC on Mnet’s M!Countdown. These latest incidents add to an already existing cloud of scrutiny stemming from earlier allegations ... Read more

The global K-pop community is currently embroiled in a heated debate following the release of a teaser for the popular YouTube variety show Zzanbro, featuring Tomorrow X Together (TXT) members Soobin and Beomgyu. What was intended to be a promotional appearance for the group has rapidly devolved into a public relations crisis for their management ... Read more

More than two weeks have passed since the unexpected announcement of Heeseung’s departure from the globally popular K-Pop group ENHYPEN, an event that sent shockwaves through the fandom known as ENGENE. The initial period was characterized by a potent mix of grief, disbelief, and a fervent call for clarity from the group’s agency, BELIFT LAB, ... Read more