The Evolutionary Cycle of K-pop Fandom: From Digital Discovery to Cultural Integration
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The global expansion of South Korean popular music, commonly referred to as K-pop, has transformed from a regional subculture into a multi-billion-dollar international industry, driven largely by a highly structured and emotionally invested global fan…
The Evolutionary Journey of Global K-pop Fandom: A Multi-Stage Analysis of Consumer Engagement and Cultural Assimilation
The global proliferation of South Korean popular music, widely known as K-pop, has transformed from a regional subculture into a dominant force in the international entertainment industry, driven largely by a unique and highly structured fan experience.…