The Evolutionary Cycle of K-pop Fandom: From Digital Discovery to Cultural Integration
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The global expansion of South Korean popular music, commonly referred to as K-pop, has transformed from a regional subculture into a multi-billion-dollar international industry, driven largely by a highly structured and emotionally invested global fan…
Navigating the Complex Ecosystem of K-pop Fandoms A Comprehensive Guide to Community Integration and Global Engagement
The global ascent of Korean popular music, or K-pop, has transformed a regional niche into a multi-billion-dollar international industry, driven largely by a sophisticated and highly organized fan culture. For the uninitiated, the transition from being a…