irony

Bubblegum Pop: that most divisive yet central of K-pop genres. A fleeting glance at fourth and fifth generation K-pop might make you think that Bubblegum had lost its shine, if not died out completely. But look again and you’ll see a wave of new wave Bubblegum, a sophisticated reinterpretation that is quietly reshaping the soundscape ... Read more

Bubblegum Pop, long considered one of K-pop’s most divisive yet undeniably central genres, is experiencing a profound and intriguing resurgence. While a superficial review of fourth and fifth-generation K-pop acts might initially suggest that the bright, saccharine sound had lost its luster, if not vanished entirely, a closer examination reveals a vibrant wave of "Nouveau ... Read more

Bubblegum Pop: that most divisive yet central of K-pop genres. For years, the label has evoked images of saccharine melodies, youthful exuberance, and often, a perceived lack of gravitas. A fleeting glance at fourth and fifth generation K-pop might lead some to believe that Bubblegum had lost its shine, if not died out completely, eclipsed ... Read more