The Resurgence of Nouveau Bubblegum: How K-Pop’s Divisive Genre Is Evolving with Sophistication and Irony
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Bubblegum Pop: that most divisive yet central of K-pop genres. For years, the label has evoked images of saccharine melodies, youthful exuberance, and often, a perceived lack of gravitas. A fleeting glance at fourth and fifth generation K-pop might lead…