scrapped
Culture
Top K-Pop Star’s World Tour Gets Completely Scrapped Four Days Before Opening
The global K-pop industry was sent into a state of shock this week following the abrupt and total cancellation of the "LEEHI & 808 HI RECORDINGS WORLD TOUR 2026." The tour, which was set to be a career-defining milestone for the acclaimed soloist Lee Hi, was scheduled to commence its first leg in Singapore on ... Read more
August 5, 2026
Culture
Cultural Nuance and Global Branding in the Wake of Gangnam Style The Case of Psy’s Scrapped Single Assarabia
Following the unprecedented global success of "Gangnam Style" in 2012, South Korean artist Park Jae-sang, known professionally as Psy, faced the daunting task of producing a follow-up single that could sustain the international momentum of the K-pop phenomenon. In early 2013, as the world waited for his next move, reports surfaced that his upcoming track ... Read more
May 26, 2026
Culture
Cultural Nuance and Global Branding Challenges The Case of Psys Scrapped Single Assarabia and the Evolution of Korean Exclamatory Slang
Following the unprecedented global success of Gangnam Style in 2012, South Korean musician Park Jae-sang, known professionally as Psy, faced the immense pressure of producing a follow-up single that could maintain his international momentum. While the world eventually received the high-energy track Gentleman in April 2013, internal records and early promotional announcements reveal that the ... Read more
April 28, 2026