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The global music industry witnessed an unprecedented phenomenon in 2012 when Park Jae-sang, known professionally as Psy, released "Gangnam Style." As the first YouTube video to surpass one billion views, the track transformed the South Korean rapper into a global ambassador for K-pop. However, the immense pressure of producing a successful follow-up led to significant ... Read more

Following the unprecedented global success of "Gangnam Style" in 2012, South Korean artist Park Jae-sang, known professionally as Psy, faced the daunting task of producing a follow-up single that could sustain the international momentum of the K-pop phenomenon. In early 2013, as the world waited for his next move, reports surfaced that his upcoming track ... Read more

Following the unprecedented global success of "Gangnam Style" in 2012, South Korean artist Psy and his management agency, YG Entertainment, faced the formidable challenge of producing a follow-up single that could sustain international momentum while navigating the complexities of a global audience. While the world eventually received the high-energy track "Gentleman" in April 2013, the ... Read more