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The meteoric rise of K-pop rookie group ILLIT continues to break records, with their debut track "Magnetic" now officially surpassing a monumental 300 million views on YouTube. This significant achievement, reached on March 29, 2026, at approximately 8:30 p.m. KST, marks a pivotal moment in the group’s burgeoning career and underscores the immense global appeal ... Read more

The chart-topping collaboration between BLACKPINK’s Rosé and global superstar Bruno Mars, "APT.", has once again etched its name in the annals of YouTube history. As of March 26 KST, the vibrant and infectious music video for "APT." has officially surpassed an astounding 2.4 billion views on the platform. This monumental achievement solidifies its status as ... Read more

In a move that signaled a tectonic shift in the global music landscape, South Korean powerhouse Girls’ Generation claimed the top prize at the inaugural YouTube Music Awards (YTMA) held at Pier 36 in New York City. The group’s victory in the Video of the Year category for their hit single "I Got a Boy" ... Read more