The electrifying performance of "Dai Dai," the official FIFA World Cup 2026 song by global superstars Shakira and Burna Boy, has propelled the track to an unprecedented reign, marking its third consecutive week at the pinnacle of the Billboard Global 200 and an impressive fifth week atop the Billboard Global Excl. U.S. chart. This continued dominance underscores the song’s immense global appeal, amplified by its integral role in the monumental halftime show that closed out the 2026 FIFA World Cup.
The dynamic duo’s anthem has captivated audiences worldwide, demonstrating a remarkable ability to resonate across diverse markets. Data from Luminate reveals that for the tracking week of July 17-23, "Dai Dai" garnered an astounding 57.9 million streams globally, representing a significant 34% surge from the previous week. Furthermore, its sales figures saw a remarkable 186% increase, reaching 15,000 units sold worldwide. Outside of the United States, the song maintained its stronghold, amassing 49.6 million streams (a 35% increase) and 8,000 sales (up 124%). This sustained momentum solidifies "Dai Dai" as the undisputed biggest song on the planet, a testament to its infectious rhythm and the star power of its performers.
This remarkable chart performance is not merely a reflection of the song’s intrinsic quality but also a direct consequence of its strategic integration into the World Cup’s most prominent ceremonies. "Dai Dai" first made its grand debut on June 11, during the opening ceremony held at the iconic Estadio Azteca in Mexico City. Shakira and Burna Boy delivered a rousing rendition to an estimated audience of over 80,000 fans, setting a powerful tone for the tournament.
The song’s resurgence and continued chart success were further amplified by its inclusion in the historic first-ever FIFA World Cup Final Halftime Show on July 19. Held at the MetLife Stadium in East Rutherford, New Jersey, this 11-minute spectacle featured a star-studded lineup including Shakira, Justin Bieber, BTS, and Madonna, with Burna Boy also making a significant appearance. The timing of this performance, falling within the tracking week for the latest Billboard charts, undoubtedly provided a significant boost to "Dai Dai’s" already formidable streaming and sales figures. This strategic placement has allowed the song to connect with an even broader audience, solidifying its status as a cultural phenomenon tied to one of the world’s most-watched sporting events.
BTS’s "Normal" Reclaims Chart Position
In a notable resurgence, K-pop titans BTS have seen their single "Normal" climb back to the top of both the Billboard Global 200 and Billboard Global Excl. U.S. charts. This comeback is attributed to a renewed promotional push and the highly anticipated release of the song’s official music video.
For the week of July 17-23, "Normal" re-entered the Billboard Global 200 at No. 4, accumulating 26.6 million streams and 48,000 sales worldwide. Its performance outside the U.S. was equally impressive, with 22.8 million streams (an 182% increase) and 27,000 sales, propelling it to a new peak position of No. 2 on the Billboard Global Excl. U.S. chart. This marks a significant rebound for the track, which had previously debuted and peaked at No. 5 on both rankings.
The renewed interest in "Normal" has been fueled by a multi-faceted promotional campaign. Strategic advertising placements in prominent publications, including the San Francisco Chronicle on July 13 and the New York Post on July 14, generated considerable buzz. The subsequent release of the song’s official music video on July 17 provided a further catalyst, driving significant engagement and reaffirming BTS’s global influence. The success of "Normal" highlights the band’s ability to mobilize their dedicated fanbase and maintain relevance through innovative marketing strategies.
A Look at the Broader Global Charts
The Billboard Global 200 and Billboard Global Excl. U.S. charts reflect a diverse landscape of global music trends, with several other notable tracks rounding out the top rankings.
On the Billboard Global 200, Ariana Grande’s "Hate That I Made You Love Me" maintains its strong presence at No. 2. The track, which debuted in June, has enjoyed a successful run, including two weeks at No. 1. Ella Langley’s "Choosin’ Texas" holds steady at its No. 3 peak, showcasing its enduring popularity. Rounding out the top five is Oasis’s iconic 90s hit "Wonderwall," which dips to No. 5 from its previous No. 4 peak. This resurgence for "Wonderwall" is largely attributed to its adoption by fans of the English men’s national football team as an unofficial anthem during the World Cup festivities, demonstrating the enduring power of classic tracks in sporting contexts.
On the Billboard Global Excl. U.S. chart, "Hate That I Made You Love Me" remains at No. 3, following its initial two weeks at the chart’s summit in June. Justin Bieber’s "Beauty and a Beat," featuring Nicki Minaj, climbs to No. 4 from No. 5. This track previously held the No. 1 spot for two weeks in May. Falling to No. 5 is BTS’s "Swim," the lead single from their album ARIRANG. The song had an extraordinary eight-week run at No. 1 since its April debut, underscoring its initial impact.
Understanding the Billboard Global Charts
The Billboard Global 200 and Global Excl. U.S. charts, established in September 2020, provide a comprehensive overview of the world’s most popular music. These rankings are meticulously compiled based on a weighted formula that incorporates streaming and sales data from over 200 territories worldwide, as aggregated by Luminate. The Global 200 encompasses all global data, while the Global Excl. U.S. chart excludes data from the United States, offering a distinct perspective on international music consumption.
The methodology behind these charts prioritizes official streams from both subscription and ad-supported tiers of audio and video music services. Download sales from legitimate digital music retailers globally are also factored in. Importantly, sales generated through direct-to-consumer (D2C) websites are excluded from the calculations to ensure a standardized and equitable comparison across all reporting entities.
The latest chart rankings, dated August 1, 2026, are scheduled to be updated on Billboard.com on July 28. The top 100 songs from both the Global 200 and Global Excl. U.S. charts are accessible to all readers on Billboard.com. For those seeking complete access to the 200-title rankings, a subscription to Billboard Pro, the publication’s premium service, is required. For real-time updates and news on chart performance, followers can engage with @billboard and @billboardcharts on X (formerly Twitter) and Instagram.
Luminate, the independent data provider for the Billboard charts, conducts a rigorous review of all submitted data. This process involves thorough authentication and review to ensure the accuracy and integrity of the chart calculations. Any data deemed suspicious or unverifiable is meticulously removed in accordance with established criteria before the final chart rankings are published, maintaining the credibility and authority of the Billboard charts.
The continued success of "Dai Dai" exemplifies the powerful synergy between major global events, chart-topping music, and the universal appeal of talented artists. As the World Cup concludes, the song’s dominance suggests a lasting impact that transcends the tournament itself, solidifying its place in the annals of global music history.