Even as the final whistle blew on July 19th, marking the conclusion of the 2026 FIFA World Cup, the infectious anthem "Dai Dai (FIFA World Cup Official Song 2026)," by global superstars Shakira and Burna Boy, continues its reign as the world’s most popular song. The track has secured its fourth consecutive week atop the prestigious Billboard Global 200 chart and extended its dominance on the Billboard Global Excl. U.S. chart to a remarkable sixth week. This sustained success underscores the enduring power of music to transcend sporting events and capture the global imagination.
The latest chart figures, compiled by Luminate and reflecting activity from July 24-30, reveal that "Dai Dai" garnered 56.8 million streams and 9,000 in sales worldwide. Outside the United States, the song proved equally potent, accumulating 48.5 million streams and 6,000 in sales. The song’s initial surge to the summit of the global charts the previous week was significantly amplified by its prominent feature in the historic halftime show of the FIFA World Cup Final. Held at MetLife Stadium in East Rutherford, New Jersey, on July 19th, the eleven-minute spectacle saw Shakira, alongside other global icons such as Justin Bieber, BTS, and Madonna, deliver a performance that resonated worldwide, with "Dai Dai" serving as a central musical theme. This marked a significant milestone, as it was the first time an official World Cup anthem achieved the No. 1 position on these global charts.
New Contenders Ascend the Global Stage
While "Dai Dai" maintains its stronghold, the competitive landscape of the Billboard Global 200 is seeing significant movement with powerful debuts and ascensions. Morgan Wallen’s latest offering, "Been by Now," has made a formidable entry into the top tier of the chart, debuting at an impressive No. 4. This marks a significant achievement for the country music superstar, representing his highest-ever debut on the Global 200 in a lead role and extending his streak of top 10 hits to six. The track, released on July 24th, generated substantial buzz, amassing 29.1 million streams and 14,000 in sales during its first week of tracking.
Adding to the excitement, the burgeoning K-pop girl group KATSEYE has officially entered the global elite, securing its first-ever top 10 position on the Billboard Global 200 with the debut of their track "Animal." The song immediately landed at No. 10, driven by an impressive 29.8 million streams and 3,000 in sales worldwide in its inaugural week. The success of "Animal" is further amplified by its songwriting credits, which include contributions from acclaimed artists such as EYEKON and Ed Sheeran, hinting at a carefully crafted and widely appealing sound.
Chart Dynamics and Key Movers
Beyond the top debuts, the Billboard Global 200 charts illustrate a dynamic interplay of established hits and rising stars. Ella Langley’s "Choosin’ Texas" has climbed to a new peak, moving from No. 3 to No. 2, showcasing its growing appeal. Ariana Grande’s "Hate That I Made You Love Me," after two weeks at No. 1, has now slipped to No. 3. Justin Bieber’s enduring hit "Beauty and a Beat," featuring Nick Minaj, continues its strong performance, ascending from No. 6 to No. 5 on the Global 200, a testament to its lasting popularity since its initial run at the top in May.
The Billboard Global Excl. U.S. chart also reflects a vibrant global music scene. Following "Dai Dai" at No. 1, Justin Bieber’s "Beauty and a Beat" has moved up to No. 2, reclaiming a strong position after its previous No. 1 run. BTS’s track "Swim" continues its impressive longevity, rising from No. 5 to No. 3 after an eight-week tenure at the summit since April. Ariana Grande’s "Hate That I Made You Love Me" has dropped to No. 4, while the collaboration between Tame Impala and JENNIE, "Dracula," has climbed to No. 5, demonstrating its significant traction outside the United States.
The Significance of Global Chart Performance
The Billboard Global 200 and Global Excl. U.S. charts, established in September 2020, provide a comprehensive measure of song popularity by aggregating streaming and sales data from over 200 territories worldwide. These charts are meticulously compiled by Luminate, an independent data provider, and utilize a weighted formula that accounts for official streams across both subscription and ad-supported audio and video music services, as well as download sales from recognized digital music retailers. Sales from direct-to-consumer (D2C) sites are notably excluded from these calculations, ensuring a standardized and globally representative ranking.
The sustained dominance of "Dai Dai" highlights the unifying power of music, particularly in the context of a global sporting event like the FIFA World Cup. The tournament, which captivated audiences worldwide from its opening matches to the thrilling final, provided a unique platform for musical artists to connect with a massive, diverse audience. The success of the official song is a clear indicator of how deeply intertwined music and major cultural events have become.
Broader Implications and Future Trends
The strong debuts of Morgan Wallen and KATSEYE on the Global 200 signal ongoing shifts in the global music landscape. Wallen’s continued success solidifies his position as a dominant force in contemporary music, bridging genres and appealing to a broad demographic. KATSEYE’s rapid ascent underscores the growing influence of K-pop and its ability to achieve mainstream global success through dedicated fan bases and meticulously produced content. The involvement of established artists like Ed Sheeran in their debut single further indicates the industry’s recognition of new talent with significant global potential.
The performance of "Dai Dai" also emphasizes the strategic importance of aligning music with major international events. The FIFA World Cup, with its unparalleled global reach, offers a unique opportunity for artists and their music to achieve unprecedented levels of exposure and sustained popularity. The continued strong performance of the song, even after the tournament’s conclusion, suggests that its cultural impact extends beyond the sporting event itself, embedding itself into the global music consciousness.
The charts, updated weekly, offer a real-time barometer of global music trends, reflecting the diverse tastes and consumption patterns of listeners across the planet. As the music industry continues to evolve, driven by digital consumption and global connectivity, the Billboard Global charts serve as an indispensable tool for understanding and tracking the songs that resonate most with audiences worldwide. The latest rankings, officially dated August 8, 2026, are set to be published on Billboard.com on August 4th, promising further insights into the ever-shifting dynamics of the global music market. The top 100 titles are accessible to all readers, while the complete 200-title rankings are available to subscribers of Billboard Pro, the publication’s premium service. For ongoing chart news and updates, followers can engage with @billboard and @billboardcharts on X (formerly Twitter) and Instagram.
Luminate, in its role as the independent data provider for Billboard charts, conducts rigorous reviews of all submitted data to ensure the accuracy and integrity of the weekly rankings. This meticulous process involves authentication and removal of any data deemed suspicious or unverifiable, adhering to established criteria before final chart calculations are published. This commitment to data integrity ensures that the Billboard Global charts remain a credible and authoritative reflection of global music consumption.