Decoding the Seoulbeats Effect: How Analytical Commentary Reshapes the Global K-pop Fandom Experience
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The rise of the Hallyu Wave over the past two decades has transformed K-pop from a regional South Korean cultural export into a multi-billion-dollar global phenomenon. Central to this transformation is the evolution of the English-language K-pop media…
The Intersection of Digital Media and Hallyu Fandom Examining the Analytical Shift in K-pop Consumption
The global proliferation of South Korean popular culture, known as the Hallyu Wave, has fundamentally altered the landscape of international entertainment and fan engagement. Central to this evolution is the role of digital media platforms and…