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The phenomenon of the "sasaeng" fan represents one of the most persistent and damaging challenges within the South Korean entertainment industry, functioning as a dark mirror to the global success of K-pop. Derived from the Korean words "sa" (private) and "saeng" (life), the term refers to individuals who obsessively pursue idols, transcending the boundaries of ... Read more

Seoul, South Korea – In a significant legal setback for one of K-pop’s most dominant entertainment conglomerates, HYBE Corporation, its subsidiary BELIFT LAB, and their rookie girl group ILLIT have reportedly lost a major damages lawsuit against a media company identified as Fast View, which operates several YouTube channels. The Seoul Western District Civil Division ... Read more