Cultural Nuance and Global Branding The Case of PSYs Canceled Single Assarabia and the Evolution of Korean Exclamatory Slang
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Following the unprecedented global success of Gangnam Style in 2012, South Korean artist Park Jae-sang, known professionally as PSY, faced the immense challenge of producing a follow-up single that could sustain the international momentum of the K-pop…
Cultural Nuance and Global Branding Challenges The Case of Psys Scrapped Single Assarabia and the Evolution of Korean Exclamatory Slang
Following the unprecedented global success of Gangnam Style in 2012, South Korean musician Park Jae-sang, known professionally as Psy, faced the immense pressure of producing a follow-up single that could maintain his international momentum. While the…