The Expanding Universe of ARMY: Middle-Aged Fans Dominate BTS’s Gwanghwamun Comeback Concert
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Seoul, South Korea – In a significant development that challenges long-held perceptions of the K-Pop fandom, data from the highly anticipated BTS comeback concert in Gwanghwamun has revealed that individuals in their 40s constituted the largest…
Black Fans and the Global K-pop Phenomenon Navigating Cultural Appropriation and Appreciation in the Hallyu Wave
The global ascent of South Korean popular music, known as K-pop, has transformed the industry into a multi-billion-dollar juggernaut with a fan base that spans every continent, race, and socioeconomic background. However, as the "Hallyu Wave"…