hybe

Seoul, South Korea – May 26, 2026 – Global entertainment powerhouse HYBE Corporation has officially launched its latest venture, a dedicated girl group label named ABD, and has provided the first compelling look at the creative identity of its inaugural girl group through a series of striking short films and an interactive digital experience. The ... Read more

A swirling controversy has engulfed Keonho, a prominent member of HYBE Labels’ rising boy group CORTIS, as netizens vehemently defend him against recent allegations concerning his facial aesthetics. The claims, which surfaced on a popular online community forum, suggested that Keonho had undergone jaw or chin surgery that resulted in visible "side effects," igniting a ... Read more

The Soongsil University Performance and Choreography Concerns The current wave of scrutiny was catalyzed by LE SSERAFIM’s appearance at a university festival held at Soongsil University on May 15, 2026. During the performance of their latest track, "Celebration," fans noticed a significant departure from the song’s original choreography. The studio version and early promotional stages ... Read more

The Genesis of the Legal Conflict The friction between the members of NewJeans and HYBE, the conglomerate behind global phenomena like BTS, originated from a complex internal dispute involving ADOR, the sub-label that managed the group. The conflict, which began as a management struggle between HYBE leadership and former ADOR CEO Min Hee-jin, eventually saw ... Read more

Seoul, South Korea – In a significant legal setback for one of K-pop’s most dominant entertainment conglomerates, HYBE Corporation, its subsidiary BELIFT LAB, and their rookie girl group ILLIT have reportedly lost a major damages lawsuit against a media company identified as Fast View, which operates several YouTube channels. The Seoul Western District Civil Division ... Read more

Global entertainment powerhouse HYBE Corporation has officially announced the establishment of a brand-new label, "ABD," dedicated to the specialized production of girl groups. This strategic move signals HYBE’s intent to further diversify its expansive multi-label portfolio and tap into new creative territories within the K-pop landscape. The company confirmed that ABD is actively preparing to ... Read more