Girls’ Generation Victory at the Inaugural YouTube Music Awards Highlights the Unprecedented Mobilization of Global K-pop Fandoms
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The global music landscape witnessed a significant paradigm shift on November 3, 2013, when the South Korean girl group Girls’ Generation, also known as SNSD, was announced as the winner of the Video of the Year award at the inaugural YouTube Music…
Girls Generation Secures Video of the Year at Inaugural YouTube Music Awards Amid Global Fan Mobilization and Industry Debate
In a move that signaled a tectonic shift in the global music landscape, South Korean powerhouse Girls’ Generation claimed the top prize at the inaugural YouTube Music Awards (YTMA) held at Pier 36 in New York City. The group’s victory in the Video of the…