mobilization

The global music landscape witnessed a significant shift in late 2013 when the South Korean girl group Girls’ Generation, also known as SNSD, secured the "Video of the Year" honor at the inaugural YouTube Music Awards (YTMA). Held at Pier 36 in New York City, the event was designed to celebrate the digital era’s most ... Read more

The global music landscape witnessed a significant paradigm shift on November 3, 2013, when the South Korean girl group Girls’ Generation, also known as SNSD, was announced as the winner of the Video of the Year award at the inaugural YouTube Music Awards (YTMA). Held at Pier 36 in New York City, the event was ... Read more

In a move that signaled a tectonic shift in the global music landscape, South Korean powerhouse Girls’ Generation claimed the top prize at the inaugural YouTube Music Awards (YTMA) held at Pier 36 in New York City. The group’s victory in the Video of the Year category for their hit single "I Got a Boy" ... Read more