treasure

SEOUL, South Korea – In a remarkable display of their rapidly growing global appeal, K-pop powerhouse TREASURE has shattered a significant milestone, with their latest music video for the title track "IF I" surpassing an astounding 100 million views on YouTube in less than two weeks. The achievement, confirmed by YG Entertainment on June 13 ... Read more

TREASURE has secured their inaugural music show victory for their latest title track, "IF I," marking a significant milestone in their career. The win came on the June 11th broadcast of M Countdown, a prominent South Korean music program, where the group triumphed over strong competition. This achievement underscores the growing momentum of TREASURE’s recent ... Read more

The K-pop powerhouse TREASURE has achieved a significant milestone with their latest release, the fourth mini-album titled "NEW WAV." The album has officially surpassed one million copies sold within its first week, marking it as TREASURE’s second album to reach this impressive sales threshold in such a short period. This achievement solidifies the group’s growing ... Read more

Global K-pop sensation TREASURE has officially ignited the countdown to their much-anticipated June comeback, unveiling a compelling comeback trailer for their upcoming fourth mini-album, "NEW WAV." The trailer, released precisely at midnight KST on May 7, offers fans a tantalizing glimpse into the group’s evolving sound and artistic direction. This release marks a significant milestone ... Read more

The dynamic K-Pop landscape in Indonesia witnessed an unexpected cultural moment when Asahi, a prominent member of the globally acclaimed boy group TREASURE, captivated fans and drew international attention to Jakarta’s historic Kota Tua district through a series of aesthetically striking photographs. Following the successful conclusion of TREASURE’s highly anticipated "2026 TREASURE TOUR [PULSE ON]" ... Read more