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Culture
HYBE Allegedly Uses BTS To Promote Junior Group, Triggers Backlash
The relationship between a global entertainment conglomerate and its foundational artists is often scrutinized by fans, but a recent controversy involving HYBE and its flagship group, BTS, has sparked a significant debate regarding the ethics of cross-promotional marketing. Speculation began to mount on various online community platforms, most notably Nate Pann, where K-netizens analyzed recent ... Read more
June 4, 2026