TWICE Announces Major European Expansion for Ready To Be World Tour with Key Stops in London Paris and Berlin

JYP Entertainment’s globally acclaimed girl group TWICE has officially confirmed a significant expansion of their fifth world tour, titled Ready To Be, marking a historic milestone in the group’s career as they prepare to bring their high-energy performances to major European cities for the first time. The announcement, which was published through TWICE’s official social media channels on April 23, details a strategic expansion into the European market following the massive success of the tour’s initial legs in Asia and North America. This move signals a deliberate effort by JYP Entertainment to solidify TWICE’s status as a premier global act, moving beyond their traditional strongholds in South Korea and Japan to meet the surging demand from fans in the West.

The Ready To Be world tour officially commenced earlier this month with a spectacular two-night residency in Seoul, serving as the launchpad for what is slated to be the group’s most ambitious touring schedule to date. The initial announcement of the tour, which arrived in February, outlined 17 dates across Asia, Australia, and North America, including landmark stadium shows in the United States. However, the addition of the European leg represents a pivotal shift in the group’s touring strategy, as they prepare to headline some of the most prestigious indoor arenas on the continent.

Detailed European Tour Schedule and Ticketing Information

The European leg of the Ready To Be tour is currently scheduled to encompass three major stops in September, focusing on the primary entertainment hubs of the United Kingdom, France, and Germany. The leg will begin on September 8 at the O2 Arena in London, a venue renowned for hosting the world’s most successful musical acts. From there, the nine-member ensemble will travel to Paris to perform at the Accor Arena on September 11. The European tour will conclude on September 14 at the Mercedes-Benz Arena in Berlin.

For the London show, JYP Entertainment and local promoters have confirmed that tickets will go on sale starting at 10:00 AM on April 28. Industry analysts expect high demand for these dates, given that this marks the first time TWICE will perform full-scale solo concerts in these specific European territories. The choice of venues—ranging in capacity from 15,000 to 20,000 seats—reflects the group’s significant drawing power and the rapid growth of the K-pop genre across Europe over the last five years.

Contextualizing the Ready To Be Era and Discography

The tour shares its name with TWICE’s 12th mini-album, Ready To Be, which was released in March to critical and commercial acclaim. The album was spearheaded by the title track "Set Me Free" and the pre-release English-language single "Moonlight Sunrise." The latter proved to be a significant breakthrough for the group in the Western market, debuting on the Billboard Hot 100 and showcasing the group’s versatility in catering to a global audience.

"Set Me Free" further amplified the group’s international profile through a high-profile promotional cycle in the United States. A standout moment in this campaign was the group’s performance on The Tonight Show Starring Jimmy Fallon, where they delivered a synchronized and powerful rendition of the track. This appearance was widely viewed as a signal of TWICE’s readiness to dominate the global stage, moving away from the "bubblegum pop" aesthetics of their early career toward a more mature, sophisticated, and empowering sound.

The Ready To Be album itself achieved remarkable success on the charts, debuting at number two on the Billboard 200. This achievement made TWICE the first female K-pop act to have three albums reach the top three of the Billboard 200, following the success of Formula of Love: O+T=<3 and Between 1&2. The album’s themes of breaking free from expectations and embracing one’s true self resonate deeply with the "Ready To Be" tour’s narrative, which emphasizes the members’ individual growth and collective strength.

Chronology of the Ready To Be World Tour

The rollout of the Ready To Be tour has been a phased operation designed to maximize global reach. The timeline of the tour’s development highlights the meticulous planning involved:

• February 2023: JYP Entertainment releases the first set of dates for Part 1 of the tour, focusing on Seoul, Australia, Japan, and North America.
• March 10, 2023: Release of the 12th mini-album Ready To Be. The group begins intensive promotion in both South Korea and the United States.
• April 15–16, 2023: The tour officially kicks off at the KSPO Dome in Seoul, featuring a redesigned stage production and solo stages for all nine members (Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu).
• April 23, 2023: Official announcement of the European expansion, adding London, Paris, and Berlin to the itinerary.
• May–July 2023: Scheduled dates across major North American cities, including historic performances at SoFi Stadium in Los Angeles and MetLife Stadium in New Jersey, making TWICE the first K-pop girl group to headline these venues.

Strategic Implications for JYP Entertainment and the K-Pop Industry

The expansion into Europe is not merely a win for fans (known collectively as ONCE), but also a strategic move for JYP Entertainment. For years, the European market was considered a secondary priority for many K-pop agencies due to the logistical complexities and the perceived dominance of local and American artists. However, the success of groups like BTS and Blackpink in Europe has proven that the appetite for high-production Korean pop music is immense.

By booking venues like the O2 Arena and the Accor Arena, JYP Entertainment is positioning TWICE to compete directly with the world’s top touring artists. This expansion is likely to result in increased physical album sales and digital streaming numbers within the EMEA (Europe, Middle East, and Africa) region. Furthermore, the success of this tour leg could pave the way for more frequent visits and potentially larger festival appearances in the future.

Industry experts also note that the timing of this tour is crucial. As TWICE recently renewed their contracts with JYP Entertainment in late 2022, this new era represents a "second chapter" for the group. The Ready To Be tour serves as a declaration of their longevity and their intent to remain at the forefront of the global music industry for years to come.

Anticipated Fan Reaction and Cultural Impact

The reaction to the announcement has been overwhelmingly positive across social media platforms, with European fans expressing long-awaited excitement. For many years, European ONCEs have traveled to other continents or relied on limited festival appearances to see the group. The confirmation of dedicated solo dates in three major capitals is seen as a validation of the group’s diverse and international fan base.

Beyond the music, the Ready To Be tour is expected to have a notable cultural impact. TWICE’s concerts are known for their inclusive atmosphere and high production value, often incorporating intricate light shows, elaborate costume changes, and sophisticated choreography. The inclusion of solo stages for each member allows them to showcase their individual musical identities—ranging from Nayeon’s pop sensibilities to the "MISAMO" sub-unit’s Japanese influence and the vocal prowess of leader Jihyo.

The European dates are also expected to boost local economies. Large-scale K-pop concerts often attract "concert tourists" who travel from neighboring countries, leading to increased activity in the hospitality, transport, and retail sectors. In cities like Berlin and Paris, which have become hubs for K-pop culture in Europe, the arrival of TWICE is anticipated to be a major cultural event of the fall season.

Conclusion and Future Outlook

As TWICE prepares to embark on this monumental journey, the Ready To Be world tour stands as a testament to the group’s enduring appeal and the borderless nature of modern pop music. From their humble beginnings on the reality show Sixteen to sold-out stadiums in the United States and now prestigious arenas in Europe, TWICE has navigated the complexities of the music industry with grace and consistent evolution.

The upcoming shows in London, Paris, and Berlin are more than just concerts; they are a celebration of a career that has spanned nearly eight years of chart-topping hits and cultural influence. As the ticket sale date for London approaches, the music industry will be watching closely to see how quickly the "Nation’s Girl Group" can conquer the European stage. With a setlist that promises to blend their classic hits with new, sophisticated tracks from the Ready To Be era, TWICE is set to deliver a performance that reinforces their status as icons of the Hallyu wave.

The global music landscape continues to shift, and with the Ready To Be tour, TWICE is ensuring they are not just part of the conversation, but leading it. Following the conclusion of the European leg, fans remain hopeful for further announcements regarding stops in Latin America and Southeast Asia, as the group continues their mission to meet their supporters in every corner of the globe.