ITZY Discusses Artistic Evolution Through WANNABE Comeback and Reflects on European Travels During Radio Appearance

The South Korean girl group ITZY made a highly anticipated guest appearance on the March 17 broadcast of SBS Power FM’s popular radio program Park So Hyun’s Love Game, providing an in-depth look into their creative processes and the personal experiences gained during their recent international travels. Coming off the back of their successful March 9 return to the music scene with the mini-album IT’Z ME, the members—Yeji, Lia, Ryujin, Chaeryeong, and Yuna—shared candid reflections on their professional growth, the technical intricacies of their latest title track, and the emotional resonance of their reality program, Paris et ITZY. This appearance served as a vital touchpoint for the group to connect with their domestic audience following the explosive global reception of their new material.

The Evolution of the Teen Crush Concept through WANNABE

During the interview, the members delved into the specific artistic transitions they experienced while preparing for their third major release. Yeji, the group’s leader, provided insight into the psychological shift that occurs as a rookie group moves into its second year of activity. When host Park So Hyun inquired about the group’s initial reactions to hearing their title track, WANNABE, for the first time, Yeji noted a distinct mixture of apprehension and excitement. She explained that the feeling was markedly different from their debut period with DALLA DALLA, suggesting that the weight of maintaining their upward trajectory brought a new level of professional responsibility.

The production of WANNABE, crafted by the renowned production team Galactika, underwent several iterations before reaching its final form. A particularly notable technical detail emerged during the discussion regarding the song’s introductory sequence. The members recalled that the original demo version lacked the distinctive sound of a mechanical doll’s spring being wound up—a sound that has since become an iconic auditory signature of the track. This sound effect was integrated after the initial recording sessions, a decision the members believe breathed "new life" into the composition. From a production standpoint, this mechanical sound serves as a thematic metaphor for the song’s message: breaking free from the "wind-up" expectations of others to embrace one’s true self.

Chaeryeong highlighted the emotional impact of the song’s lyrical content, which emphasizes individuality and self-confidence. She expressed a profound sense of professional fulfillment when fans reported that the song helped them regain their sense of pride. This narrative of empowerment has become a cornerstone of ITZY’s brand, often referred to as "teen crush," a genre that blends high-energy performance with messages of self-actualization targeted at the Gen Z demographic.

Analyzing the Impact of IT’Z ME and WANNABE

The release of WANNABE marked a significant milestone in ITZY’s career, solidifying their position as leaders of the fourth generation of K-pop. At the time of the radio appearance, the track had already begun to dominate domestic and international charts. Industry data indicated that WANNABE achieved a "Certified All-Kill" on several Korean music platforms, while the music video amassed tens of millions of views within its first week.

The success of the comeback can be attributed to several factors:

1. Choreographic Virality: The "shoulder dance" featured in the track’s intro became a viral sensation across social media platforms, driving engagement and brand recognition.
2. Consistent Branding: By sticking to the theme of "I love myself," ITZY avoided the common pitfall of radical concept shifts that can alienate early fanbases.
3. High Production Value: The collaboration with Galactika ensured a polished, high-energy sound that resonated with both local and global listeners.

Reflections on Paris et ITZY and the Value of Travel

Beyond their musical endeavors, the group discussed their recent foray into reality television with the show Paris et ITZY. The program, which aired on Mnet and its digital sub-channel M2, followed the five members as they explored the landmarks and culture of France. Such variety content is a strategic staple in the K-pop industry, designed to humanize idols and showcase their interpersonal dynamics outside of scripted performances.

Chaeryeong identified the Eiffel Tower as her personal highlight of the trip, noting that the landmark’s physical presence lived up to its legendary reputation. In contrast, Lia shared a more tranquil memory, focusing on the group’s stay at a beachside house located on the border between France and Germany. She described the "gorgeous ocean views" and the "calming atmosphere" of the location, emphasizing how the proximity to the water provided a rare moment of serenity amidst their demanding promotional schedules.

These anecdotes provide a glimpse into the individual preferences of the members—ranging from a fascination with historical monuments to a deep appreciation for nature and architectural aesthetics. The travel show served not only as entertainment but as a developmental period for the group, allowing them to bond in a non-work environment before the high-pressure cycle of a comeback.

Future Aspirations and Global Ambitions

The conversation eventually turned toward the future, with Park So Hyun asking where the group would like to travel if a second season of their travel show were to be commissioned. Yuna, the group’s youngest member, expressed an enthusiastic desire to visit Spain. Her vision for a potential Spanish excursion included romantic mornings at cafes, enjoying pasta, and exploring local fashion through shopping trips with her fellow members.

Yuna’s specific interest in Spain reflects a broader trend within the K-pop industry to explore European markets, which have shown increasing demand for Hallyu (Korean Wave) content. The prospect of a "Spain trip" immediately resonated with the group’s fanbase, known as MIDZY, sparking discussions across online communities regarding the potential for new variety content and the possibility of future European tour dates.

The Strategic Importance of Radio Promotions

ITZY’s appearance on SBS Power FM is representative of JYP Entertainment’s sophisticated promotional strategy. While digital streaming and social media are vital, traditional radio appearances remain a crucial medium for K-pop artists to showcase their personalities through long-form conversation. Radio allows for a level of spontaneity and depth that 15-second social media clips cannot provide.

Host Park So Hyun, a veteran in the industry known for her deep knowledge of K-pop idols, provided a platform that balanced lighthearted anecdotes with serious discussions about the group’s artistry. This balance is essential for maintaining a multi-faceted public image. By discussing the "worries" they felt before the comeback, the members presented themselves as relatable and hardworking artists, rather than just manufactured icons.

Broader Implications for the K-pop Landscape in 2020

The timing of ITZY’s comeback and their subsequent media appearances occurred during a transformative period for the global music industry. As the world began to navigate the early stages of the COVID-19 pandemic, the K-pop industry’s reliance on digital content and remote engagement became more pronounced. ITZY’s ability to maintain a strong presence through radio, variety shows, and digital platforms demonstrated the resilience of the JYP Entertainment business model.

The "WANNABE" era specifically represented a maturation of the ITZY sound. If DALLA DALLA was an introduction and ICY was an experimentation, WANNABE was a declaration of identity. The insights shared on Park So Hyun’s Love Game underscore the meticulous planning that goes into every aspect of a K-pop comeback, from the specific mechanical sound effects in a track to the strategic choice of travel destinations for variety shows.

As ITZY continues to break records and expand their global footprint, these early-career interviews serve as important historical markers. They document the transition of five young performers into a cohesive, world-class musical act. The fans’ high expectations for a future trip to Spain or a new musical direction are a testament to the strong emotional connection the group has fostered through their music and their transparent communication with the public. ITZY remains a pivotal force in the industry, continuing to champion the message that being "yourself" is the most powerful "wannabe" one can be.