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The global ascent of South Korean pop music, commonly known as K-pop, reached an unprecedented zenith in 2012 with the release of PSY’s "Gangnam Style." As the first YouTube video to surpass one billion views, the track transformed Park Jae-sang, known professionally as PSY, into a global cultural ambassador. However, the immense pressure of following ... Read more

The transition from a local phenomenon to a global icon presents a unique set of challenges for musical artists, particularly those emerging from non-English speaking markets. Following the unprecedented success of "Gangnam Style" in 2012, South Korean artist PSY and his then-agency, YG Entertainment, faced the monumental task of selecting a follow-up single that would ... Read more