power

The globally acclaimed K-pop quintet ITZY made a highly anticipated guest appearance on the March 17 broadcast of SBS Power FM’s popular radio program, “Park So Hyun’s Love Game,” providing fans with an in-depth look at their professional journey and personal experiences. During the session, members Yeji, Lia, Ryujin, Chaeryeong, and Yuna discussed the creative ... Read more

The evolution of celebrity culture has transitioned from passive consumption to a highly organized, influential, and often politicized form of global movement known as fandom. In the contemporary digital landscape, major celebrities across industries—ranging from musicians and gamers to social media influencers—command massive, diverse followings that transcend traditional demographic boundaries. These groups are frequently unified ... Read more

On March 17, 2020, the globally acclaimed K-pop quintet ITZY made a highly anticipated appearance as special guests on the SBS Power FM radio program “Park So Hyun’s Love Game.” During the broadcast, the members—Yeji, Lia, Ryujin, Chaeryeong, and Yuna—engaged in an in-depth discussion regarding their latest musical comeback, the creative processes behind their chart-topping ... Read more

The primary objective of a fandom is the unwavering support of their chosen celebrity. However, the convergence of social media and rapid globalization has expanded this mandate. As physical borders become increasingly porous in the digital realm, globalization has become a vital factor in how human experiences are shared and judged. In this context, K-pop ... Read more

The global ascent of Korean popular music, known as K-pop, has transitioned from a localized cultural phenomenon into a multi-billion-dollar international industry. At the heart of this expansion is a highly organized, deeply loyal, and structurally complex system of fandoms. Unlike traditional Western music fan bases, K-pop fandoms operate with a degree of sophistication that ... Read more

The archetype of the "chaebol" heir—the impeccably dressed, often arrogant, and immensely wealthy scion of a multi-industry conglomerate—has become a staple of South Korean popular culture, exported globally through television dramas and K-pop. In these fictional narratives, the chaebol is often a symbol of aspirational luxury and romanticized conflict. However, behind the polished veneer of ... Read more