From Gangnam Style to Global Sensitivity The Strategic Evolution of PSY and the Cultural Nuances of K-pop Slang
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Following the unprecedented global phenomenon of Gangnam Style in 2012, the South Korean artist PSY and his management agency, YG Entertainment, faced the monumental task of producing a follow-up single that could sustain international momentum while…
Psy Navigates Cultural Sensitivity and Linguistic Nuances in the Wake of Global Stardom Following the Gangnam Style Phenomenon
Following the unprecedented global success of "Gangnam Style" in 2012, South Korean artist Psy and his management agency, YG Entertainment, faced the formidable challenge of producing a follow-up single that could sustain international momentum…